AI Insights · Timothy · October 2024
Top 5 Health and Fitness Apps Performance in New Zealand, Q3 2024
Discover the performance trends of the leading health and fitness apps in New Zealand during Q3 2024, with insights into downloads, revenue, and active users.
In the third quarter of 2024, the top health and fitness applications on the unified platform in New Zealand showcased varied performance trends. According to data from Sensor Tower, these apps experienced fluctuations in weekly downloads, revenue, and active user numbers, reflecting their market dynamics.
Impulse - Brain Training from GMRD Apps Limited showed an interesting pattern in its weekly revenue, which started at around $3.6K in early July, dipped to $2.5K by late July, and then peaked at $3.9K by the end of September. Downloads for this app were particularly strong in early August, reaching 4.6K, while active users increased significantly from 4.4K in early July to 7.4K by the end of September.
AllTrails: Hike, Bike & Run by AllTrails, Inc. maintained a steady revenue stream, beginning at $4.1K and reaching $4.7K mid-September before settling at $4.3K at the quarter's end. Weekly downloads saw a gradual decline from 2K at the start of July to 1.9K by the end of September. Despite this, active users remained stable, fluctuating around 15K throughout the quarter.
Strava: Run, Bike, Hike from Strava, Inc. experienced a robust revenue performance, starting at $11.4K, peaking at $16.5K in mid-August, and slightly decreasing to $16.4K by the end of September. Downloads increased towards the end of the quarter, rising from 1.8K in early July to 2.3K in late September. Active users showed a consistent upward trend, ending the quarter at 41.7K.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. recorded a steady rise in revenue, starting at $13K and climbing to $16.3K by the end of September. Downloads followed a similar upward trend, beginning at 1.6K and rising to 2K. Active users showed a slight decline, with numbers going from 57.1K to 56.3K over the quarter.
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED demonstrated consistent revenue growth, starting at $11K and peaking at $14.3K mid-September, before closing the quarter at $11.6K. Downloads fluctuated slightly, with a noticeable dip in September to 1.4K. However, active users remained relatively stable around 57K to 60K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
